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Evidence Guide: BSBMKG513 - Promote products and services to international markets

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG513 - Promote products and services to international markets

What evidence can you provide to prove your understanding of each of the following citeria?

Plan promotional activities

  1. Access marketing plan for international business activity to inform planning of promotional activities
  2. Access relevant information sources to support planning of promotional activities
  3. Identify and assess promotional activities to ensure cultural appropriateness and compatibility with organisational requirements
  4. Plan and schedule promotional activities according to marketing needs of the organisation
  5. Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings
  6. Ensure timelines and costs for promotion of activities are realistic and consistent with budget resources
  7. Develop action plans to provide details of products and/or services being promoted
Access marketing plan for international business activity to inform planning of promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Access relevant information sources to support planning of promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and assess promotional activities to ensure cultural appropriateness and compatibility with organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan and schedule promotional activities according to marketing needs of the organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure timelines and costs for promotion of activities are realistic and consistent with budget resources

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop action plans to provide details of products and/or services being promoted

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Coordinate promotional activities

  1. Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals
  2. Identify, agree on and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities
  3. Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation
  4. Supervise and support roles and responsibilities of overseas personnel involved in promotional activities
  5. Use international business networks to assist in implementing promotional activities
Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify, agree on and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Supervise and support roles and responsibilities of overseas personnel involved in promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use international business networks to assist in implementing promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and report on promotional activities

  1. Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services
  2. Assess effectiveness of planning processes to identify possible improvements for future international promotional activities
  3. Collect and provide feedback to personnel and agencies involved in promotional activity both in international and domestic settings
  4. Analyse costs and timelines to evaluate benefits accruing from internationally based promotional activities
  5. Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions for internationally based promotional activities
Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess effectiveness of planning processes to identify possible improvements for future international promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Collect and provide feedback to personnel and agencies involved in promotional activity both in international and domestic settings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse costs and timelines to evaluate benefits accruing from internationally based promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions for internationally based promotional activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan promotional activities

1.1 Access marketing plan for international business activity to inform planning of promotional activities

1.2 Access relevant information sources to support planning of promotional activities

1.3 Identify and assess promotional activities to ensure cultural appropriateness and compatibility with organisational requirements

1.4 Plan and schedule promotional activities according to marketing needs of the organisation

1.5 Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings

1.6 Ensure timelines and costs for promotion of activities are realistic and consistent with budget resources

1.7 Develop action plans to provide details of products and/or services being promoted

2. Coordinate promotional activities

2.1 Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals

2.2 Identify, agree on and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities

2.3 Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation

2.4 Supervise and support roles and responsibilities of overseas personnel involved in promotional activities

2.5 Use international business networks to assist in implementing promotional activities

3. Review and report on promotional activities

3.1 Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services

3.2 Assess effectiveness of planning processes to identify possible improvements for future international promotional activities

3.3 Collect and provide feedback to personnel and agencies involved in promotional activity both in international and domestic settings

3.4 Analyse costs and timelines to evaluate benefits accruing from internationally based promotional activities

3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions for internationally based promotional activities

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan promotional activities

1.1 Access marketing plan for international business activity to inform planning of promotional activities

1.2 Access relevant information sources to support planning of promotional activities

1.3 Identify and assess promotional activities to ensure cultural appropriateness and compatibility with organisational requirements

1.4 Plan and schedule promotional activities according to marketing needs of the organisation

1.5 Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings

1.6 Ensure timelines and costs for promotion of activities are realistic and consistent with budget resources

1.7 Develop action plans to provide details of products and/or services being promoted

2. Coordinate promotional activities

2.1 Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals

2.2 Identify, agree on and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities

2.3 Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation

2.4 Supervise and support roles and responsibilities of overseas personnel involved in promotional activities

2.5 Use international business networks to assist in implementing promotional activities

3. Review and report on promotional activities

3.1 Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services

3.2 Assess effectiveness of planning processes to identify possible improvements for future international promotional activities

3.3 Collect and provide feedback to personnel and agencies involved in promotional activity both in international and domestic settings

3.4 Analyse costs and timelines to evaluate benefits accruing from internationally based promotional activities

3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions for internationally based promotional activities